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About Us

Sheila Arora is a communications veteran and curator of concepts and partnerships.


Based between Brussels and London she has navigated many industries and continents focusing on art, cultural diplomacy and luxury lifestyle.


Concepts have included founding the Europe Society in New York, Belgium Week in Hong Kong and the PR network of Bates Advertising Asia-wide. Partnerships have ranged from sponsorships to various corporate, retail and non-profit collaborations.

Sheila is also Vice-Chair of the Belgium Hong Kong Society, on behalf of the HK Economic and Trade Office in Brussels covering Europe. 

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